Michael and Marty at Media That Matters in DC

Media That Matters 2012

This year’s theme, “Change for Good,” features conversations about how independent social change filmmakers can execute integrated campaigns that are strategic, action-oriented, and have enduring impact.

10:15am First Talk

Thinking Big:
Find out about strategies from media makers who are targeting wide-scale change with practical actions. Your social campaign can be scalable and replicable; don’t be afraid to think big.

Moderator: Pat Aufderheide, Director, Center for Social Media

Michael Collins & Marty Syjuco
Give Up Tomorrow: Thanks in part to the making of the film and the media attention it encouraged, the death penalty was abolished in the Philippines. Now that the film is finished, Michael and Marty are embarking on a worldwide campaign with Amnesty International and a whole host of partners to continue abolishing the death penalty, demand fair trials, reform penal systems, obtain justice for Paco and for everyone.

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